Ordway generated $1.5 million in new sales opportunities

The Smashdeck team works with Ordway to set sales meetings for their team. Ordway is a fast-growing SaaS company that provides a billing and revenue automation platform to scaling companies with complex pricing and terms. $1.5 million in new sales opportunities generated.

Smashdeck has been able to secure notable meetings for Ordway with mid-sized companies all the way up to enterprise-sized organizations with $100M+ million in funding.

Who Is Ordway?

Ordway is a technology company based out of Washington DC. With numerous awards under its belt such as a 2018-2019 Cloud Awards Finalist for Best Payment, Finance or Billing Solution, they are quickly becoming a dominant player in the space.

Case Study

The Challenge

As a venture-funded company Ordway wanted to augment and scale its outbound sales engine without adding unnecessary overhead too soon.

With a large commercial market, it was important for them to test new markets efficiently and scale up what was working.

Their Head of Marketing, Eren Koont, decided to outsource a portion of the top of funnel sales process to Smashdeck so the internal team could focus on nurturing and closing new business.

To do that, he needed to source a partner that was self-contained and was able to ramp up quickly.

The Solution

Smashdeck came on board and almost immediately created a process to scale outreach within multiple markets and categories.

Ordway has a large potential customer base so it was important to identify best fit customers, reach out to develop a human-to-human connection, and nurture those interactions to appointments scheduled.

“In addition to providing almost immediate pipeline value, the lead quality was good, and became increasingly better over time. From a partnership perspective this is exactly what we were looking for.”
Eren Koont, Head of Marketing

Ordway now has a steady flow of new sales meetings each week with finance leaders at companies with 50 to 500+ employees.

This has created massive pipeline opportunities and also solidified the foundation for future sales processes.

Smashdeck’s ability to surge resources when needed gave Ordway a great alternative to hiring FTEs.

The Result

“Smashdeck was able to ramp up quickly to identify potential pools of key customers. We worked collaboratively to develop messaging and an outreach process to set net new sales meetings for our team. The trust we developed with their team ultimately led to over $1.5 million in new sales opportunities to date.”
Eren Koont, Head of Marketing

Almost 1.5 million in new sales opportunities have been generated as part of the engagement with Smashdeck.

In addition to playing a key role accelerating Ordway’s pipeline development, the Smashdeck team has been able to identify key customer segments that have helped to fuel growth.

“I would say that working with Smashdeck is incredibly easy. It's very easy to get the team to understand what we're trying to do. ”

As a startup, you don't have all the answers, you're always experimenting. I've worked with vendors in the past where they get frustrated with you because you sent them down one path for three weeks, and then you stop that and you go down a different path for four more weeks.

That's the nature of the beast when you're working with a startup and Smashdeck understands that, and it works.”

Earn More With Our Team.

Unlike many sales agencies we don't just focus on a single sales channel. We've perfected sales channel orchestration leading to more qualified sales meeting and more sales pipeline for our clients.

$525 Millions

The amount our sales pipelines created in additional revenue.

10,000+ Leads

Researched and added to our database every month.

8.2X ROI

The average client's returns working with us.